What Is A Marketing Strategy?
Marketing strategy refers to the entire plan of a company to attract potential customers and turn them into buyers of…
CRM- What Is CRM, And What Is It For? Understand How It Works
The CRM covers the entire process of managing the customer base and the sales funnel, from capturing leads to the…
Comparisons Between Product Differentiation And Positioning
Differentiation and Positioning are essential parts of a marketing plan, and most marketing strategies use both techniques. Although the two…
Marketing And Ethics – Marketing From An Ethical Perspective
Marketing And Ethics Economics and ethics seem to contradict each other. Given the frequently occurring company scandals, this manager does…